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Fire Your SEO Agency & Dominate Google

Fire Your SEO Agency & Dominate Google

Before you call me crazy for thinking you can fire your SEO agency and dominate Google, let’s acknowledge a few basic truths about organic search engine traffic. Your prospects are using search engines to find information about your products and services every day. SEO agencies exist to help you get high rankings on search engines, capture these prospects, and generate revenue. Relevant, high power links that point to your website have a...

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Are You Making These 9 SEO Mistakes?

Are You Making These 9 SEO Mistakes?

Ask 10 SEO professionals about the right way to do SEO and you’re likely to get 10 different responses.  In what is the most fluid and intensely debated form of online marketing, focusing on the fundamentals without getting distracted by shiny objects can mean the difference between a successful campaign and a failed one. The following post outlines 9 mistakes you should avoid if you want to rank at the top of today’s search...

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State of SEO – Spring 2014 Update

State of SEO – Spring 2014 Update

In this video I discuss the state of SEO for Spring 2014.   The onsite SEO guidelines I mentioned are below.   Onsite SEO Guidelines: Put your keyword in the Title tag, and surround it with long-tail terms or branded text.  Also put it in your URL, so .com/keyword.  Last, make sure your keyword density is lower than 1.5% (I prefer 1%).  I use the SEO Quake browser extension to analyze keyword ratios, as it includes Title and...

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More Business – Less SEO

More Business – Less SEO

How Businesses Can Compliment Their SEO Efforts – Without Doing More SEO As an SEO expert, I sometimes forget that Google rankings and organic traffic are nothing but tools to drive leads and prospects.  To highlight the importance of looking beyond SEO and seeing marketing as a larger funnel, today’s post is dedicated to introducing you to alternative methods you can use to boost the effectiveness of your SEO campaign without...

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Longtail Traffic & Avoiding Over-Optimization

Longtail Traffic & Avoiding Over-Optimization

Today we’ll be talking about on-page SEO and how to avoid getting penalized for over-optimizing your on-page efforts. Most SEOs know long-tail traffic makes up a huge % of your organic search traffic (over 80% in most cases).  The question is how to capture long-tail traffic effectively. First, add more content.  More content = more words for Google to rank you for.  Second, optimize your pages for long-tail traffic. How to Capture...

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